Marketing International Business Essay Example | Topics and Well Written Essays - 1000 words

Marketing International Business - Essay Exampleoften through relaxed postures with preciseness of a point which plays an important role in showing that the parties are familiar to what the topic is (A, 2003, 1017). Statuses in reason for interacting persons are also critical in dealings as the country exhibits high levels of hierarchy. This because justifies the need for each investor intending to advance operations within any area to be well conversed with the heathen dimensions at play within the market. This paper therefore takes a critical analysis of the cultural aspects at play with the Vietnamese people along the lines of individualism and collectivism, masculinity and femininity, power distance, and uncertainty avoidance (Blodgett, Bakir & Rose, 2008, 339-349 Migliore, 2011, 38-54).Societies crosswise the globe hold different perceptions on individual equality and how power would be equally or unequally distributed among the people. The Vietnam people score relatively hi gher in acknowledging that there are variations in power proximity between the less powerful low class persons and the powerful high class citizens. accord to Hofstedes ranking, the Vietnamese natives score 70% in accepting that people hold different positions and that everyone has a distinct position within the society which may require no justification at all. on that point is also a lot in centralization within the country, a fact that explains the high managerial power that the seniors hold over the subordinates (Berrell, Wright & Tran, 1999, 578-582). The subordinates therefore have to wait for orders on what to do from their bosses hence they impersonate low levels of self drive. This has an adverse effect on the leadership problems as the structure fails to acknowledge any role that the subordinates would play in correcting the leaders whenever on the wrong (Clinton, 1998, 180-183 Hoang, 2008,1-26). This implies that the UK based organization must take account that while w orking with Vietnam people, well-structured systems of power